I understand a smattering of these. However, when almost every single review is like this, I don't consider these either valid or helpful. In fact, it makes me want to move on to another product. I simply don't trust a product that has to resort to so much 'paid' testimonials. Further, despite the "unbiased review" proclamations, what you pay cannot help bu influence how you feel about a product--good intentions aside.
Rather, I want to see a review from a verified purchaser who shelled out his/her own money at full tilt, and hear about their buying experience. Further, for rinky-dink products with tons of reviews with a high percentage of concessioned or free product, I just don't trust them.
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